Ng Sing Kwan is the Data Science Lead of the core data science team in Lazada Singapore. His team works on algorithms to support paid marketing channels like Facebook and Google Ads, as well as in App notification messages to Lazada users. He has been with Lazada for more than 5 years across 3 countries in various roles including Marketing Analytics and Product Management. His was at McKinsey & Company before joining Lazada and he graduated from Imperial College London in Mechanical Engineering. In his free time he likes to go Scuba diving for underwater photography.