At only 27 years old, Kendrick already helms a fashion analytics and market intelligence company and can be termed as a maverick in his field. Having sold and exited his previous two companies, he understands what it takes to grow an apparel business from nothing to millions within a year. Exhibiting a deep grasp in SEO, digital strategies, behavioural economics and data manipulation, he has envisioned the importance of data since the inception of e-commerce in SEA.